About
Run like a bespoke tailor, not an agency.
Fourthform exists because small and midsize businesses in this market were buying dated work at inflated prices. Measured for one business, made by one pair of hands, and altered free for as long as you own it. Free alterations are the proof it was built to fit.
The name
Three sizes come off the rack. The fourth is made for you.
Form is the tailor's word for the body double a garment is fitted to, and the shape a thing finally takes once someone has decided what it should be. Fourthform is the one built to your measurements.
The one pair of hands
Caleb Martin
Springfield & Branson, MO · Design and development
I build every site here myself. Not a studio, not a team of contractors working off a brief I wrote. When you email about a change, the person reading it is the person who wrote the code.
My work at ProtoLink was the kind of software large companies pay a great deal for. None of it is technically out of reach for a business with eight employees. It was only ever priced that way. Fourthform is that work, sized and priced for a business that actually has customers to serve.
A site that cannot change is a site that goes stale. That is the whole reason alterations are free.
What gets built
Full stack, first sketch to production database.
Websites
Fast, responsive, and written for the customers you want. Built to be found.
Web applications
Databases, accounts, and integrations. Built end to end, no pieces subcontracted.
Search
Technical and on-page work done during the build, not sold back to you afterward.
Automation
The repetitive parts of the day handled, so your people do the work only they can do.
How it works
Three steps, and you know where you are in all of them.
Measure
Goals, customers, and requirements written down into a fixed plan before a line of code exists. This is where the quote comes from, and the quote does not move after it.
Build
Designed and developed here, by one person. Nothing is outsourced, so there is no handoff for a detail to fall through.
Alter
The part most shops charge for. Email me what changed and it is done, usually the same day, for as long as you own the site.
Tell me what the business does. I will tell you what it needs.
Tell me what the business does, in as much or as little detail as you like. You will get an answer the same business day, whether or not I turn out to be the right person to build it.