The mark
Four members, one structure.
Two rafter pairs, one climbing above the other. Four straight lines at forty-five degrees, no frame, no ground, no house. It was drawn to hold four things up, and those four things are the whole agreement.
All four, holding
The name
There are three usual ways to get a website. This is the fourth.
You have probably been pitched all three. Each one leaves the same job unfinished.
- 01
A template
You fill it in yourself, and it ends up looking like the other nine businesses using it.
- 02
A page builder
Cheap until you count the evenings you spend learning to drive it.
- 03
An agency package
Priced for a company ten times your size, and you never meet whoever builds it.
The fourth way is to measure one business and build for that. That is what this is, and that is where the name comes from.
The one pair of hands
Caleb Martin
Springfield & Branson, MO · Design and development
I build every site here myself. Not a studio, not a team of contractors working off a brief I wrote. When you email about a change, the person reading it is the person who wrote the code.
My work at ProtoLink was the kind of software large companies pay a great deal for. None of it is technically out of reach for a business with eight employees. It was only ever priced that way. Fourthform is that work, sized and priced for a business that actually has customers to serve.
A site that cannot change is a site that goes stale. That is the whole reason alterations are free.
What gets built
Full stack, first sketch to production database.
Websites
Fast, responsive, and written for the customers you want. Built to be found.
Web applications
Databases, accounts, and integrations. Built end to end, no pieces subcontracted.
Search
Technical and on-page work done during the build, not sold back to you afterward.
Automation
The repetitive parts of the day handled, so your people do the work only they can do.
How it works
Three steps, and you know where you are in all of them.
Measure
Goals, customers, and requirements written down into a fixed plan before a line of code exists. This is where the quote comes from, and the quote does not move after it.
Build
Designed and developed here, by one person. Nothing is outsourced, so there is no handoff for a detail to fall through.
Alter
The part most shops charge for. Email me what changed and it is done, usually the same day, for as long as you own the site.
Tell me what the business does. I will tell you what it needs.
Tell me what the business does, in as much or as little detail as you like. You will get an answer the same business day, whether or not I turn out to be the right person to build it.